Well curated and insighful. Most of the creatives need education and this is an introduction to the scope and area they should explore. Enjoyed the learning, totally different from what I was expecting but in a good way! 6. A digital education platform to support the creative community 20 April 2020 – Cannes Lions today introduces Lions Live, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. It was short, clear and covered a variety of topics. Impeccable learning experience. A great overview course of Marketing, Advertising, Sales, Films, a large swath of the creative process. Cannes Lions launches Lions Live, a digital education platform to support the creative community It will comprise masterclasses and hangouts with … Unlike in recent years there was not one winning campaign that got everyone talking, and instead there is a spread of over 25 pieces of work picking up the top gongs. Includes videos, articles and questions too to ensure we have understood the topic. Through this sample course, you can explore a taste of lessons on Storytelling, Digital Marketing, Creativity for Business, Marketing Strategy, and Behavioural Science. We have selected 10 lessons our full Cannes Lions online courses to create a bespoke sample course just for you. enjoyed and learned from it. I have subscribed to all. Simple and interesting to give basic overview of the other paid courses. Definitely motivating to buy some of other courses, An excellent introductory course on advertising, This is an excellent sample course that gives you an introducción to the most important points of the advertisement business, A little helpful and fun course on many different aspect in advertising. Short and crisp content, Nice overview of other courses contents. 20 April 2020 - Cannes Lions today introduces Lions Live, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. It gave me a good insight on how the courses will be like. It's amazing how so little information like this introduction can teach you a lot, now imagine if you buy the whole courses? We use cookies to provide you with the best experience on our website. © Copyright Ascential Events (Europe) Limited. 4.Nine Enders: Why persuading people to make big life decisions could be as simple as targeting people whose age ends in nine. We have selected 10 lessons our full Cannes Lions online courses to create a bespoke creativity course just for you. A very well curated sample courses. Great little taster of some of the brilliant courses available through Cannes Lions by some of the best minds that will have you hungry for more! Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. This will include lessons from the likes of Rei Inamoto, Keith Reinhard and Debbi Vandeven, on topics such as Creative Effectiveness, Strategy, Storytelling, Behavioural Science and Digital Marketing. Trevor is responsible for some of the most talked about, innovative advertising of our era. Lions Live: Creativity Matters will provide a virtual platform for the industry to collaborate, learn and problem-solve, because now more than ever, creativity really does matter.”. Activity will build to a peak during the original dates of the Festival of Creativity, 22-26 June. Cannes Lions introduces Lions Live, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. Good preview about what the full courses offer. So come join other learners from Google, Apple, Unilever, Coca-Cola, WPP, Publicis and more. Cannes Lions has launched digital education platform ‘Lions Live,’ weeks after organizers called off this year’s event.. Great introduction to the dept of marketing even if you are beginner. This is a clever way to see and test the great value of the entire courses. Bravo! "Don't ask if your dreams are crazy. Will definitely be signing up for these full courses. Lions Live is a digital education platform to support the creative community Cannes Lions has introduced ‘Lions Live’, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. Amazing insights & case studies. This sample course is like tasting each special dish. Very well designed. Fundamental lessons to be a strategic and creative idea person. These are practical courses created for the creative industry, by the creative industry. Also it's very intuitive and dynamic. But data alone isn’t useful - it’s how you collect it, how you segment it, and how you put it to work that matters. A very interesting intro to the library of courses. That's what I'm going to do for sure. Gives a good intro into the concepts, why they're important, and also a taste of how the course is structured. I love the examples, they were very inspiring. A great introduction to all the Cannes Lions Master Classes. It is considered the largest gathering of the advertising and creative communications industry. Ask if they're crazy enough." This simple course gives you easy access in the marketer’s world. You will really enjoy it and have fun learning! Welcome to the Cannes Lions Sample Course. I enjoyed how the test questions involved being able to see other answers when it came to the open ended ones. Simon Cook, Managing Director of Cannes Lions, said “In order to drive progress through creativity, and support our community at this difficult time, we want to provide the global industry with the opportunity to learn and network throughout June and beyond. A great introduction to most popular creative subjects. Highly recommend 42courses! Its very good for refreshing some stuff, and let you wanting learn more abut it. I would highly recommend it. A really nice introductions to the courses. Great way to introduce the rest of the courses! It provides you a good overview of how the specific courses are about. Over 15,000 delegates from around 100 countries attend the Festival, making it the only truly global meeting-place for branded communications professionals to connect, share and discover. The development of the whole course was very interesting, maybe I will also buy more courses. Great Course. Great teaser for all the content avail! Find out all about Cannes Lions, here. First experience with this type of courses and I must say that I am very satisfied. Especially for creatives who believe that its just there so-called talent that makes the difference. Cannes Lions is launching Lions Live, a curated digital experience for the entire global creative community, taking place from 22 to 26 June 2020... 17 Jun 2020 BREAKING: Cannes Lions … 42courses helped me land a plum job as a copywriter! Very nice simplified content, very informative and useful! How do we create valuable stories in marketing? Loved the case studies. So I love you all for life! Top-notch case studies, insights, examples. Not only educational but also entertaining, which is still very rare these days. This course is well-designed, easy to learn and simply enjoyable. The ranking system is a good add on. She is a passionate advocate for effectiveness and firm believer in the importance of rallying the entire advertising ecosystem around the cause. This is really engaging and fun at the same time to learn about the subjects. The course was more insightful than this comment. Take the course and go through the interface, who knows you might just be interested in signing up for paid course because the interface is brilliant. Through this sample course, you can explore a taste of lessons on Storytelling, Digital Marketing, Creativity for Business, Marketing Strategy, and Behavioural Science. Access is totally free and you simply need to register your details to join us this June. Short and sweet. : A strategist’s mission is to look at a mess of data, thoughts, research and opinions, and distil it into something simple that everyone can rally around. It is a great starter of Cannes journey and great tool for lifelong learning. Cannes Lions introduces Lions Live, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. Gives excellent insights and case studies about creativity, marketing, storytelling, social media, and more. A very engaging sample course that shows what 42courses Cannes Lions courses entail. I may even take another course to continue expanding my knowledge and learn new perspectives! Would definitely recommend this to others. This course was a fun preview of Cannes Lions' full courses. Very helpful. This course is entertained, fast and easy to understand way to learn, need to take the specialized courses to have a more accurate opinion, but hey! So glad I signed up! We’ve hand picked some of the more simple lessons and questions so you can get a good understanding quickly, the full courses go into more depth and detail and select questions are marked by real tutors. I really enjoyed having this course. Through this sample course, you can explore a taste of lessons on Storytelling, Digital Marketing, Creativity for Business, Marketing Strategy, and Behavioural Science. Amazing exercises with storytelling. Would love to take the whole course one day. I think it's a great course for creative professionals and those who have just started their creative voyage. Over 15,000 delegates from around 100 countries attend the Festival, making it the only truly global meeting-place for branded communications professionals to connect, share and discover. Hugely engaging and simple to learn. For business rates on full courses and subscriptions email us at teams@42courses.com, We offer packages for teams and corporate. This sample course is a confirmation that full courses need to be taken. So much to learn. Cannes Lions today introduces Lions Live, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. Really interesting, about to take the strategy one now. Activity will build to a peak during the original dates of the Festival of Creativity, 22-26 June. Amy is global Chief Strategy Officer at VMLY&R. Cannes Lions today introduces Lions Live, a digital education, inspiration, and networking experience that will run throughout June under the As a sample and preview for what I can expect ahead it did a good job. Totally different way of learning, really enjoyed it. Founded in 1954, Cannes Lions is an eight-day programme of creative inspiration, celebration, education and networking. It's a great introduction to all the courses able in the platform, If you cannot handle tasting the tip of the icing, just go ahead with the full courses because I cannot wait to commence full courses. 8. It's a great way to engage with the content. Have already taken the other courses but if you haven't then this is a good short taster. The main activity is expected to peak during the original Cannes Lions Festival of Creativity dates, June 22 through 26. Fun course, enjoyed the way you get badges and points, interesting new way to learn, glad it wasn't boring. This sample course is a great teaser. Welcome to the Cannes Lions Sample Course. You learn easy, fast and just want to know more and more. An Introduction to Marketing with Data: Marketing without data is like driving with your eyes closed. Submit to AOTW! It is a great experience. I recommend anyone interested in design fields to attempt the course. It is kind of a sampling course, basically an aggreation of multiple courses, offered in a sampling approach. Loved the previews and loved the wealth of information here :). Empathy and human connection have become more important than ever during these turbulent times, these leaders say. This course is really helpful, is a big picture of creativity and marketing. A fundamental guide to the world of digital marketing. The 65th annual Cannes Lions Festival of Creativity continued on 20 June, with the 2019 Mobile, Innovation and Creative Effectiveness winners announced during the … What can people in the business of creativity do to keep their minds open? I'm not in the marketing world but was intrigued. LIONS Live is for anyone in the global creative community who believes in creative possibility. Activity will … Really compelling and with powerful leasons. : Applying a “psychological solution” can solve a problem at a far cheaper rate than an “engineering solution”. Of course, it is a short mix of courses, a demonstration, but it is amazing at it! I wish it was a bit more indepth.. i understand you have to pay for those but a little bit more might just convince me it's worth it. In 2021 Cannes Lions will be a 5-day programme of creative inspiration, celebration, education and networking, attracting over 15,000 delegates from around 100 countries. The sample course was very interesting. Love it. It was concise, engaging, and a nice introduction to a variety of topics. I highly recommend!! It helps you decide which one is the best fit for you. 7. Cannes Lions, Cannes Lions Awards, Lions Health, Lions Health Awards, CannesLions, CannesLions 2020, International Festival of Creativity More events J.P. MORGAN 39TH ANNUAL HEALTHCARE CONFERENCE 2021 It has a bit from here and there so it gives you a needed push to decide what bit you'd like to focus on afterwards. If you want to be able to sell anything to anyone you need to understand Storytelling. Ample examples, lucid language and simple explainations. I am really interested in the strategy course by WARC. Katherina is a multi-award winning designer with over 15 years experience and was a Cannes Lions Jury member for 2019. Keith Reinhard is Chairman Emeritus of the DDB Worldwide Communications Group, Inc., one of the world’s largest and most awarded advertising agency networks. This is a very good initiative. Very helpful to let you decide whether to sign up for the full courses! Meanwhile, Cannes Lions’ sister companies MediaLink and WARC will also be bringing their Cannes activities to life, with a virtual MediaLink networking beach, and lessons on the very best effectiveness strategies from around the world presented by WARC. Providing the right mix of expertise sessions in a fun and engaging way. It helped me learned while also discovering which classes I'd like to know more about. Welcome to the Cannes Lions Sample Course. This is a course that is both thoroughly fun and educational at the same time, giving you a taste of multiple topics in one course. Got a Creative Ad? 2. We Are All Born Creative: Creativity requires the playfulness and absence of self-judgement inherent in young children. How do we reconnect with those traits as adults? Well, I would have loved more insight into each chapter but, it is a sample course afterall. Develop your curiosity: Curiosity leads to creative ideas that make more effective marketing campaigns. Activity will build to a peak during the original dates of the Festival of Creativity from 22nd - 26th June. World leading proponent of Behavioural Economics, Rory Sutherland, kick-started the field when he lead his presidency agenda at the Institute of Practitioners in Advertising. I thought there was a lot of great material in this course. Creativity is one of the key things that turns a good company into a great one. It was easy to navigate around it. The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. I loved this course! Great study cases the offer new possiblities and creativity thinking. It’s a really great interactive learning experience. The sample course has also sparked a great interest to possibly purchase a full course. Better understanding people helps us in business? Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world's premier market leading payments and financial services innovation congress Money 20/20, the U.K.'s largest trade show Spring Fair International and the award-winning education technology show Bett. I loved the bit-sized structure of the course content, not too overwhelming. Right length, good viodeos, perfect setup! This course really broadened my understanding and will be beneficial towards my job and with clients. Cannes Lions A great way to promote the full courses, I will definitely be signing up for a few! So, how does that work? Gives important information collected from the other full courses. In the full paid courses you’ll have harder questions as well as 24/7 support from tutors. Inspiring, useful, interesting. Keeps you motivated. Do market it well. 20 April 2020 - Cannes Lions today introduces Lions Live, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. Interesting, thought-provoking and at times inspiring. It also gives you a great stepping stone into future specializations. Very inspiring!! The course material is to the point and amazing....simply loved it!! It's an interesting way to know about the each course. Sample course is really easy if you are someone seasoned. you want it never-ending. I have been trying to learn more about marketing and advertising however my background is from Engineering and I find the course breaks down everything into simple easy to grasp and memorable segments. This course helps to remove all the obscurity from brain and offers a new perspective to see the world. C’est la nature même de Cannes que d’être sous le feu des projecteurs. Cannes Lions has today introduced Lions Live, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. learned some fun things and about to take the Behavioural Science course now. Cannes Lions is an eight-day programme of creative inspiration, celebration, education and networking. Learn the psychology of why people do what they do and how you can influence behaviour. I love the structure of this course, it's a perfect fit if you have an inquisitive mind. 9.What is the role of a strategist? For the first time in nearly 70 years, we are unable to bring the industry together in one physical place in June. It was well put together and the links to more information were equally interesting. this one is free take it its worth the time. It's a brilliant guide for the young cubs, and a fantastic refresher for the older lions. Que ce soit ceux du cinéma ou de la publicité. Glad I took the leap! You really get to know what's the deal and make your decision whether you should take it or leave it. The case studies are specifically insightful. It is the only truly global meeting place for branded communications professionals, setting a … The variety of techniques to test your understanding is great and the team behind the scenes even better. It's a good course to give you an idea of what specific lesson you should invest in. Even if you're starting your advertising career or you're a senior professional, this course will help you a lot with great lessons of the key fields you need to get more involved with to go further in this creativity path. Perhaps sample courses are just that, a sample. Great insight on the full scope of courses, A brilliant and engaging course for any creative to take. How do stories help us make sense of things? I like the SM and storytelling pieces the most, It was a pretty good course. Wise utilization of my time! Nice also the idea of showing how the courses work. Crisp and Clear course to give a glimpse of the entire course this 42courses.com has to offer. The lessons are short and to the point, but every link in the text is gold! Insightful courses, would definitely recommend! Short videos & case studies plus quizzes. Great introduction to the various courses available with useful takeaways from video and text teaching and real marketing examples. The Power of Storytelling: In 2006, the New York Times Magazine journalist Rob Walker set out to quantify the power of storytelling. It was too short. The range of Cannes Lions School modules addresses specific development needs for creative specialists and provides more general creative education for other marketing professionals. It's a satisfying preview of tones of projects, information waiting for you. Activity will build to a peak during the original dates of the Festival of Creativity, 22-26 June. Each course uses Cannes Lions award-winning work from around the world, with real world career-boosting concepts and case studies taught by top creative leaders, including: Rory Sutherland, Trevor Robinson OBE, Amy Winger, Keith Reinhard, Debbi Vandeven and many more. Very insightful. A really fun, interactive and fresh way to learn! The material is carefully curated and extremely engaging. Cannes Lions, a five-day International Festival of Creativity, is the largest gathering in the creative marketing community. Overall a great course! At Lions Live, a virtual event from the Cannes Lions International Festival of Creativity, CMOs from Deloitte, Levi Strauss, PepsiCo, SAP, and Mastercard discussed how the pandemic has affected their marketing organizations and leadership styles. I enjoyed it. Found this course to be on too many subjects and not as interesting as the paid courses. This was an amazing read specially the nine enders. The course was interesting and organised. 10. Highly recommend the full length ones. Learn why people do what they do and how to influence them, How to influence people to love your brand and buy your products. The Work — the subscription-only archive of more than 200,000 Lions campaigns and 1,600 Festival talks — will be made freely accessible to all throughout the original Festival week, providing access to case studies and inspiration to help fuel ideas and creativity. I learned new things from here and it has made me interested in some topics. I like the user experience, I was hoping the course itself would be more robust. 1. Just bought the creativity for the business course :). Short but intresting and useful for marketeers, Some insightful anecdotes and great learnings from leading experts, Each of the chapters and lessons guides you on the path of creativity one after another shows you more alternatives to remain the best creative you can be, The material was very engaging and was chock full of resources, Great teaser for what 42 Courses are all about. The best of it? Access to Lions Live: Creativity Matters will be free of charge to all. An Introduction to Social Media Marketing: The most successful brands on social add value to cultural conversations, engage and entertain - as we can see from The Sydney Opera House’s #ComeOnIn and Wendys’ #NuggsforCarter. Fantastically interesting, diverse and ultimately engaging, perfect for the curious. It will also showcase the best of the hundreds of responses to the current crisis from the global creative community currently being shared on the newly-launched Creativity Moves us Forward platform. The platform will also feature Future Gazers – a collection of industry experts who will assess how Covid-19 has transformed the way the industry will need to approach Cannes Lions’ already-announced 2020 themes. Great intro course to get acquainted with all possibilities of the platform. Katherina is a creative director at Superunion in the UK. It's a really brief course, let you know the basics so you can start knowing some terms and basics about, the good thing is all linked with good sources and top creative work. Activity will build to a peak during the original dates of the Festival of Creativity, 22-26 June. Click here for more info. the sample course is an excellent appetizer to awaken your tastebuds into the incredibly fascinating world of advertising and marketing. Diversity is Key: Businesses run by culturally diverse leadership teams are more likely to develop new products, and deal better in overseas markets. Great overview of the quality and the breadth of topics, It was amazing, got to the point and very well explained, Good basics from different parts of marketing world. How to build successful brands that people love (and often make the world a bit better too). Although it would never be as the main courses, it left lots of learnings. Activity will build to a peak during the original dates of the Festival of Creativity, 22-26 June. Lions Live, which is free to everyone and will run throughout the month of June, will celebrate creative work worldwide as well as serve as a platform for digital education and networking. Richard is the author of The Choice Factory, a best-seller now translated into six languages, and the founder of Astroten, a consultancy that uses insights from behavioural science to help brands solve their communication challenges. Below are the 10 lessons we have picked to share with you, we’ve chosen the easier questions too, so you should be able to pass this with flying colours. I loved it! I especially enjoyed the data analysis section of the sample course. Cannes Lions and 42 Courses have created my favorite platform to learn. What is Behavioural Science? Cannes Lions has launched digital education platform 'Lions Live,' weeks after organizers called off this year's event. This is a very pleasant way to learn a few facts; to experience what on-line education could be like if providers were more thoughtful; and to feel rewarded and satisfied. The course is more of a teaser of other paid courses on the platform. We have selected 10 lessons our full Cannes Lions online courses to create a bespoke creativity course just for you. Content is very well selected.