That’s why you always get your mum actively In fact, almost 70% of users watch other people’s videos whilst 55% create their own. Statista. While the negative impacts of social media on Gen Z and Millennials were much debated pre-pandemic, they have clearly been a resource for young consumers dealing with massive change and isolation. You can also collaborate with your colleagues to create content, social media posts, events and other related tasks. Twitter, LinkedIn and Pinterest. In 2018, Clutch conducted another survey for small businesses, and how they use social media in 2018. Refine your digital marketing in 2020 with Revive.Digital. 79% of all internet users own a YouTube account (Facebook sitting at 85%). As of 2020, nearly 100% of Japanese are online, smartphone penetration is around 80%, and over half of the population is using some form of social media in Japan. Which social media platforms are most popular YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. Another great feature on eClincher is the social media analytics tool that measures results; this helps you create reports to send to clients. The Most Important Traits to Look for in a Digital Marketing Agency. The amount of social media users has significantly increased since 2019. This progression quickly led to dance challenges, lip-sync challenges and general hashtag challenges becoming extremely popular on the platform, which largely contributed to its incredible growth over a short amount of time. According to our exclusive survey on COVID-19’s impacts on these generations , 82% of 13-39-year-olds are relying on technology and social media … "Most popular social networks worldwide as of October 2020, ranked by number of active users (in millions)." It not only looks simple but is easy to operate and comes with a wealth of reposts in the Analytics tab. Above is the graph of the top social media networks with their UK user numbers for 2018. The company absorbed the already highly popular music-focused app in 2018 that allowed them to snowball the platform’s comical, lip-sync heavy content style and features. The pro plans are around €299, with 40 profiles and 12 admins. Click here to learn more. It’s one of the fastest growing social media networks of all time. Whilst the hefty price tag may not suit smaller businesses, for larger scale ones it’s ideal. The new social media application is now more common in Asia, but it may soon spread to the west as well. In the past years, the user base of Snapchat has remained stable in Australia . If you enjoyed reading our blog post on the most popular social media networks, then why not check out our own! Starting from $10 a month, with 10 social accounts and 1 user, to $80 per month, featuring 200 social profiles and 20 users. SharedCount is a really handy tool that allows you to see how and where your website content is being shared on social media. According to the data listed above, the most popular social media site is Facebook. The basic plan is free, with 2 social profiles and one user. Social Media Trends 2020 Report Backed by data from over 3,100 respondents, interviews with industry analysts, and exhaustive market research, this report covers five distinct global social trends. By reviewing what social networks were most popular, we can predict what social sites you should be using in 2020. Because, the more time users spend on TikTok, the more likely they are going to see your organic content and paid advertisements. This allows you to monitor data from across all your social channels, as well as manage posts and track engagement and stats. Chart. As for the UK, the proof is in the numbers. It’s a great tool for businesses and marketers who want to organise all of their projects in one place. The Most Popular Social Networks in 2018 – Slideshare, The Most Popular Social Networks in 2019 – Slideshare. Whether focusing on a campaign for one brand or managing social across hundreds, Sendible helps agency teams be more productive by managing all their client activities from a centralised hub. Everyone’s daily routine revolves around checking social media at least once a day, and that’s a market that your business cannot afford to miss. You are also able to monitor keywords across the conversations that are being had about your brand on social media too. This feature is limited to our corporate solutions. Social Media Users in UAE According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media.This means that in 2020, an eyeball popping 9.73 million people come online on social media almost every day out of a population of 9.83 million people. You only have access to basic statistics. Feature that awesome gift-buying content you’re producing on your website. Following closely behind is LinkedIn, YouTube and Twitter. What is Content Syndication in Digital Marketing? Are you using all the social media sites you could be? We couldn't compress it in one blog post: 7th Floor, Maitland House, Warrior Square, Southend on Sea, Essex, SS1 2JY, Most Popular Social Media Networks (Updated for 2020) – Digital Marketing’s Most Powerful Tool, For Every Brand an Influencer, For Every Influencer a Brand, The Social Media Analytics Tools You Should Be Using in 2019, How to Develop a TikTok Marketing Strategy for Your Brand, TikTok: Getting to Know Social Media’s Most Powerful App, 5 Social Media Management Tools to Save Time, The Most Popular Social Networks in 2018 – Slideshare,, Did you know that 3 quarters of all mobile apps are downloaded, accessed once and then completely forgotten about? Here’s why. The Humble Email Newsletter… Should You Be Doing It (Better)? Please contact us to get started with full access to dossiers, forecasts, studies and international data. Hootsuite is one of the most well know management tools in the game. eClincher is a social media tool that allows you to manage your social media presence and marketing activities, combining all the social media accounts in one place. Paid promotions mean you’re guaranteed to be seen on a specific users feed, potentially generating more traffic for your site and more business. New social media sites are coming and going, but these have stood the test of time. For businesses and marketers, this is a very big deal. Worldwide, TikTok has over 800 million daily active users making it 9th in terms of popularity ahead of better known social media networks such as Snapchat. As you can see, Facebook and YouTube remain as two of the most dominant social media platforms worldwide. Globally, more than 5.19 billion people now use mobile phones, with user numbers up by 124 million (2.4 percent) over the past year. Download Not only that, but they are extremely active during their time too. For the same price as Buffer, and cheaper than Hootsuite, you can do a lot more with the service, including more team members and better management. Then you will be able to mark statistics as favourites and use personal statistics alerts. Youtube – 37.1 million facts. Most popular social networks worldwide as of October 2020, ranked by number of active users (in millions) [Graph]. We’ll also be looking at how to effectively utilise your social media as a marketing tool online. It’s important to look back in order to move forward. Not only is SMM cost-effective, but data from Facebook insights mean you can see if your strategy is working. Worldwide, there are 3.80 billion social media users in January 2020, with this number increasing by more than 9 percent (321 million new users) since this time last year. The world of social media is huge. The hand calendar feature easily displays published content and scheduled content as well. In the US, though, this percentage is much … Every day more than a million … Its social sentiment features allows you to see the tone of data from different profiles so you can tap into trends and emerging themes and use them to your advantage. YouTube maintains a solid second place in the “most used social media” category. ), According to the data listed above, the most popular social media site is Facebook. Directly accessible data for 170 industries from 50 countries It found that Facebook was still the most popular platform, with 86% of small businesses favouring it. In, We Are Social, und Hootsuite, und DataReportal. Register in seconds and access exclusive features. The statistic shows the market share of the most popular mobile social media sites in Canada as of October 2020, based on market share of visits. You check your socials. and over 1 Mio. MavSocial has a special emphasis on creating strategic content campaigns, to utilise your social media in a more effective and efficient way. Worldwide there an incredible number of users on each social media platform. So, with this next statistic, you can be sure that TikTok falls into that remaining quarter. It’s a powerful marketing strategy to include SMM, and with a user base growing at an alarming rate, social media is not a market to miss out on. If you find this information helpful, feel free to share it with your friends, colleagues, family or pets! It might be time to utilise all those social media platforms to their fullest extent. But, let’s take a look at 2 other social media networks as a comparison. It has the tools to create special tools for social media reporting. Marital status, age, gender, location, interests etc. The prices range from £16 a month (10 social profiles with 1 user) to £80 a month (20 social profiles with 3 users). The most successful social network to flirt or find a relationship. Cons – The drawbacks include having to monitor social media closely, making it very demanding and time-consuming. Twitter, Google + and Facebook are shorter platforms for blogging but also are used to share videos and images onto user’s feeds. Most social media platforms can be utilised with paid promotions – including Twitter, Instagram and LinkedIn. Instagram – 24 million With a huge market on social media, more and more businesses are utilising social media to market products/services to the ever-growing audience. We Are Social, Hootsuite, DataReportal. Then you can access your favorite statistics via the star in the header. ), Data collected via Clutch Social media Survey. Please create an employee account to be able to mark statistics as favorites. The most popular social networking sites are popular simply because of the sheer number of users on those apps. It's a place where … It fact, that is just under half of the world’s entire population. Corporate solution including all features. For some it can be confusing and a lot of hassle – especially if you’ve got your own work to get on with. $39 per month* But, what is different in 2019 is that WeChat and WhatsApp have started creeping up on the both of them. The largest is Facebook, with over 32,000,000 users in the UK alone – worldwide, there are 1.65 billion. It requires time, investment and patience. When it comes to the amount of time spent on TikTok, users are spending an average of 52 mins a day using the app. Facebook’s massive reach and powerful social media marketing capabilities make it a no-brainer for most businesses (just make sure you set up a business page, if you haven’t already). CoSchedule is more than just a social media management tool; it’s a calendar that allows you to manage the majority of your digital marketing efforts. So these will be the most popular social media sites in 2020. It is targeted towards smaller businesses and individual users who might not have the resources available to pay for premium products. Managing multiple accounts is normally very time consuming, so social media whizzes use management tools like Hootsuite or Buffer. Profit from additional features by authenticating your Admin account. Understanding social media trends in the previous year and how SM can be the most effective digital marketing method available to your business in 2020. If you’re a small business, and you’re not marketing yourself and your company on LinkedIn, you could be missing out on bringing in more work and more profit. Facebook is still favoured for the sheer amount of users. Sendible is a smaller social media management tool, and their basic plan starts from $25 (1 user/month, 12 social profiles), and it has a pro plan at $245(12 users/month, 192 social profiles). That’s why you always get your mum actively sharing on it…. Blog Most Popular Social Media Networks (Updated for 2020) – Digital Marketing’s Most Powerful Tool. However, the video and streaming platform has the most active users – 86% of all people on the Web visit it actively . AgoraPulse not only improves the content and streamlines posting, but it allows you to create unlimited reports too. As well as being able to manage multiple social media accounts, there is also a really cool calendar feature so you can see what posts you have scheduled in to be published. Closely followed by Twitter (20 million), YouTube and LinkedIn (19 million). Whilst Sprout Social has no unpaid plan to utilise, its prices range from $99 and $149, for smaller packages, upwards to $249 for premium plans. General social media statistics Let’s start with some numbers on the state of social media in 2020. Social media is by far the most popular service available on the internet. Plans vary depending on how many accounts you add, and you can utilise an array of features across the management system. New, Everything you need to know about the industry development, Find studies from all around the internet. Social Pilot works on creating harmony between all of your social accounts. – they can all be targeted by social media marketing. We update this list of social media sites with new data as it becomes Given that 500 hours of video are uploaded to YouTube every minute worldwide, it may seem like an uphill task to get your video noticed. One of the key features is the re-purposing tool, which allows you to rework existing and published content to fit a new purpose, whilst monitoring your messages and notifications across all social profiles. Learn more about how Statista can support your business. New, Figures and insights about the advertising and media world, Industry Outlook On top of that, there are also some really cool integrations available such as Shopify, Zendesk and Slack. It was launched back in 2017 by a Chinese company called ByteDance which has since been named as the world’s most valuable start-up. It remains as the most used platform for both consumers and businesses. It enables users to film and share short-form video content utilising a huge range of features. A match would be like ‘love at first sight’, if you get many of them for sure you are succeeding. With each service gaining more and more users, Facebook is going to become even bigger this year. It allows you to queue up posts and visualise when and where they’ll be posted too. One of the best things about this social media tool is that it allows you to upload your photos and move them around to see how your Instagram grid looks before you hit the publish button. (billed annually). Related: 10 Best Sites to Buy Real Facebook Likes, Followers & Views in 2020 Facebook is where the game changed for the internet, forever. So, if you want to maximise engagement for your posts, and schedule your socials accordingly, you should know when is a good time to post on social. How Do You Identify Your Target Audience? TikTok is now available in over 150 countries, has over 1 billion users and has been downloaded 2 billion times. Accessed January 24, 2021. Buffer offers a basic package for free, which allows you to manage Facebook, Twitter, Instagram and LinkedIn for free (1 account), and their prices for multiple accounts, for teams, start from $99 (£73.84). Whilst building brand loyalty and growing on social media is good if it’s not improving your sales than sometimes it can be frustrating. If you’ve heard the phrase “TikTok” coming out of the mouths of the younger generation lately, it’s no surprise. Being a smart marketer means you must analyze social media marketing statistics and facts to better prepare your strategy to increase engagement and sales. ", We Are Social & Hootsuite & DataReportal, Most popular social networks worldwide as of October 2020, ranked by number of active users (in millions) Statista, (last visited January 24, 2021), Most popular social networks worldwide as of October 2020, ranked by number of active users, Worldwide digital population as of October 2020, Number of global social network users 2017-2025, Global social network penetration 2017-2025, Social network users in selected countries in 2020 and 2025, Distribution of global social media users 2020, by region, Social media: global penetration rate 2020, by region, Number of worldwide social media users 2020, by region, Social media: active usage penetration in selected countries 2020, Global social networks ranked by number of users 2020, Most popular social networks worldwide 2020, by reach, Leading iPhone social networking apps worldwide 2020, by downloads, Leading iPhone social networking apps worldwide 2020, by revenue, Leading Android communication apps worldwide 2020, by downloads, Leading Android communication apps worldwide 2020, by revenue, Number of monthly active Instagram users 2013-2018, Daily active users of Instagram Stories 2019, Social media: global daily usage 2019, by region, Leading mobile-first online activities worldwide 2019, Mobile social network penetration in selected markets 2019, Global daily access rate of selected social networks 2018, Daily social media usage worldwide 2012-2019, Social media as a news source worldwide 2020, Online protection strategies of global internet users 2019, Adults in favor of closing social media temporarily during crises 2019, by country, Adults in favor of a temporary social media ban during massive terrorist attack 2019, Adults who trust the government to shut down social media in crises 2019, by country, Trust in social media companies to ensure factual content in crises 2019, by country, Adults who oppose social media shutdowns during crises 2019, by country, Adults opposed to social media bans and agree that people can identify fake news 2019, Adults who question the effectiveness of social media bans 2019, by country, Global impact of social media on daily life 2019, Countries with the most Facebook users 2020, Countries with biggest Facebook reach 2020, Global number of Facebook users 2017-2025, by region, Facebook: number of daily active users worldwide 2011-2020, Facebook access penetration 2020, by device, Facebook user engagement of leading publishers 2020, Countries with the most Twitter users 2020, Twitter: number of monetizable daily active international users 2017-2020, Twitter accounts with the most followers worldwide 2020, Twitter: most popular tweets as of February 2020, Most popular influential Twitter users in 2019, Global Twitter mentions of leading brands 2019, by type, Fastest-growing English-language influencers on Instagram 2020, Most popular beauty and fashion influencers on Instagram worldwide 2020, Most popular food influencers on Instagram worldwide 2020, Most popular travel influencers on Instagram worldwide 2020, Most popular wildlife photographers on Instagram worldwide 2020, Social media platforms used by marketers worldwide 2020, Social media ads CTR worldwide Q2 2018 - Q2 2020, Social media ads CPM worldwide Q2 2018 - Q2 2020, Online or social media advertising targeting effectiveness as of January 2019, Engagement share of voice of U.S. brands 2019, by industry, Future use of social media among marketers worldwide by platform 2020, Google user data requests from federal agencies and governments H2 2019, by country, Government requests for content removal from Google H1 2020, Google user data requests by U.S. federal authorities 2010-2019, Facebook: user data requests from federal agencies & governments H1 2020, by country, Facebook user data requests by U.S. federal authorities 2013-2020, Twitter: user data requests from federal agencies and governments H2 2019, Twitter: total number of data removal requests as of H2 2019, Twitter: data removal requests from countries and institutions H2 2019, Age distribution of active social media users worldwide 2014, by platform, Most popular social media in Arab countries 2014, Social media usage activities in Arab countries 2014, Distribution of Twitter users in Great Britain (GB) 2013-2016, by age group, Likelihood of reducing social media usage in France 2019, Number of users of social networks for professionals in China 2012, Time per day spent on social media in the UK 2014, by age and gender, Time spent on social networks in China 2012, Social network user growth in the United Kingdom (UK) 2012-2017, Total number of active social media users in Russia 2015-2020, Share of users on leading social networks in China 2011, by age, Frequency of social networking in the age group of 25-34 years in Finland 2020, Social network user growth in the United Kingdom (UK) 2012-2017, by age, Social media usage in enterprises Sweden 2016, by size class and type of social media, Frequency of social networking in the age group of 16-24 years in Finland 2020, Ranking of the five most used social media apps in Spain as of 2015, Sina Weibo use in Taiwan 2019, by age group, Most popular social networks worldwide as of October 2020, ranked by number of active users (in millions), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, Social networking sites are now estimated to have 3.6 billion users. Direct targeting to an audience and the vast audience that can be reached have been mentioned, but you can also build and establish your brand and brand loyalty. Snapchat – 16.95 million Social media: 321 million new social media users, almost half the world is on social The report finds that 49% of the world’s total population (3.8 billion people) now uses social media, an increase of 321 million or 9% from 2019. Whilst smaller businesses may not have the scale for some services, like using Twitter for customer response, it’s surprising to see smaller businesses not taking advantage of LinkedIn. Here are the 10 most important social media marketing statistics that you need to keep in mind! For the highest price on Everypost, you can have up to 120 channels with 12 people managing. Are you interested in testing our corporate solutions? It can share information, spread brand awareness – it makes or breaks your business. It emphasises synchronicity as the main feature, so the team of admins (on the pro account plan) can streamline their workload. The price plan is dependent on the features you wish to include with your plan. Reddit is a forum site, used to discuss topics and submit web content (links, images, text posts etc. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. Social media is a dynamic and competitive space, and these trends can help you ace your social media game. Check out our digital marketing services available. People spend almost the same amount of time on Instagram (53 minutes) and a little bit less on Snapchat (49 minutes). Tapebook Tapebook is a new social network that cracked our top list of social media apps to join in 2021. The basic plan starts from around €59 per month, which allows 10 social profiles and 1 admin, and the pro plans are around €219 with 40 profiles and 6 admins. When you get up for work, you check your socials., another similar video music sharing popular social media service, has recently been acquired by TikTok. The data, collected via Clutch’s Social Media Survey, the most favoured network for businesses is Facebook – due to the huge number of users. Whilst there are tons and tons of services available, we’ve picked our top favourite social media management tools. We Are Social, and Hootsuite, and DataReportal. We’ve created an infographic on the best times to post on 4 of the main social media platforms – so you can maximise users engagement and interactions with posts. However, this is only available on the more expensive plans. Some you may not even have heard of…. With a new year upon us, we look back at some of the biggest social media services to date and our predictions for the new year. Whilst Instagram, Pinterest, Snapchat utilise images and shorter videos. The Greatest Social Media Moment of 2020: BrewDog vs Aldi. Formerly known as Schedugram, Sked Social is one of the original Instagram scheduling tools. WHICH SOCIAL MEDIA HAS THE MOST ACTIVE USERS? There are so many features available to ease the social media posting process. Generally, smaller businesses outsource to digital agencies and social media management companies. Below, you’ll find a slideshow on social media management tools. Statusbrew is a different type of social media management platform because it’s aimed for sales, marketing and customer support teams. Not everyone has a knack for social media. This platform has many users and it stands out for how easy it is to use. Subscribe to Global Stats by email We respect your privacy and will never share your email address with any third party. The reason that you should be using it is because it can help you drive more traffic and improve your conversion rate. Facebook, Instagram, and YouTube are still the elite, while Snapchat and Twitter are starting to slip. Now, let’s breakdown how many active users are on each platform. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: social networks and messenger/chat app/voip included; figures for TikTok does not include Douyin, *Platforms have not published updated user figures in the past 12 months, figures may be out of date and less reliable With new content continuing to be uploaded at a blistering pace across all platforms, social media now requires a more strategic approach … The enterprise plan, for larger scale businesses, is around $199 per month. Along with 15 social analytic profiles and 25 team members. As well as its campaign management features, there’s also reporting and analytics tools so you can stay on top of your brands’ overall social media health. This graph shows the stats of social media in Indonesia based on over 10 billion monthly page views. Due to their compatibility, Instagram and Snapchat have considerably less than Twitter/LinkedIn – as they are mostly used and compatible on handheld devices (Instagram can be viewed via a web browser). Let’s consider Facebook for a moment and all the data you input into it. Why? There are now over 37 million users on social media, together with 40 million on Facebook. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. Instagram is favoured mainly for visual businesses with a ‘product’ to showcase (design work etc. By region, social media growth in 2019-2020 is led by Asia: +16.98%, Africa +13.92%, South America +8.00%, North America +6.96%, Europe +4.32%, and Australasia +4.9% 49.03% of the 7.77 billion people in the world use social media, of eligible audiences aged 13+, there is 63% are active users Please log in to access our additional functions, *Duration: 12 months, billed annually, single license, The ideal entry-level account for individual users. We maintain the list of top 15 most popular social networking worldwide. Think about your typical day. Resource Link: Sources: Oberlo and Smart Insights and Sprout Social, Listed above are the Top 11 social media sites used in the UK, with the number of users listed beside. eClincher provides a publishing and scheduling tool, allowing you to post on numerous accounts at the same time. We Are Social, & Hootsuite, & DataReportal. Considering there are around 7 billion people in the world, this means that more than half of the global population is currently using social media in one form or another.